PT Anugrah Duta Food Services transforms over two decades of culinary heritage, leadership experience, and production discipline into one integrated food service operating model.
ADFS extends the legacy built through Umara Group and turns handcrafted culinary capability into disciplined, scalable food systems.
PT AD Food Services (ADFS), established in December 2024, was founded on more than two decades of experience in culinary development, recipe formulation, and the transformation of handcrafted meals into industrial-scale food production through advanced technology.
The company continues the legacy of its founders, previously established through Umara Group, and combines cultural understanding, production discipline, and system design to serve B2B, B2B2C, and B2C markets from one integrated operating model.
With a leadership team experienced across food, operations, finance, and growth, ADFS is positioned to become Indonesia's one-stop solution for modern food service execution.
ADFS is structured to keep strategy, group coordination, and manufacturing execution tightly connected while remaining scalable for future brand and satellite expansions.
Top-level corporate direction and portfolio alignment.
The integrated food services group unifying strategy, brands, and systems.
Entrepreneur and brand-builder with 15+ years across entertainment, marketing, and group development.
Founder-led operator bringing systems thinking, corporate strategy, and long-range growth discipline to the group.
Senior capital and advisory leader with 30+ years across consumer, pharmaceutical, and retail sectors.
Hospitality founder with 35+ years spanning brand creation, business building, and regulatory navigation.
As founder, Group CEO, and President Director, he connects corporate strategy with production scale, business development, and the long-term buildout of the ADFS ecosystem.
Operations leader with 25+ years across FMCG, retail, and F&B focused on efficiency and delivery discipline.
Finance executive with 30 years across capital markets and multi-sector operating turnarounds.
Revenue and growth leader with 20+ years across sales, operations, and business development.
These certifications reinforce the discipline behind ADFS, from management systems and food safety controls to regulatory and operational compliance.
This page explains who shapes ADFS. The next layers show how the operating system works in production, distribution, and client delivery.